The two film posters I will be analysing are of the genre I am trying to replicate which is Horror, in observing and picking out the key element I hope to create a better idea of what I am going to do for my poster and most importantly what it will show.
Sinister (2012)
Synopsis: Sinister is a supernatural horror It follows true-crime writer Ellison Oswalt as he discovers a box of home movies that puts his family in danger. The film employs "found footage" along with traditional cinematography. (Via Wikipedia)
The colour scheme used within the image is bland and highlights the dark red almost black blood used within the centre. The white and black contrasts against each other making each other seem more distinct and eye catching.
The textures upon the wall and floor are dirty and cracked intensifying the eerie atmosphere and creating an environment that isn't attractive or inviting.
The female within the picture is dressed in all white perhaps having connotations to innocence or even insanity due to the idea of the clothing people wear in insane asylums, we can also see that she is walking due to her body position and that she has also smeared blood across the wall. This shows the supernatural element that she could be possessed by an evil spirit.
Sinister is written very distinctively in the centre of the poster in the same colour as the blood a dark red almost inhuman Within the blood is a evil looking face staring directly back at the observer. It would be impossible for a face like this to appear naturally and so it jumps back to the supernatural.
There is a review on the side which highlights the key words "terrifying" "scare" and "hell" so that the audience without even knowing will unconsciously process those words and know what they are reading is scary.
There are roles of film in the bottom right hand corner which are reference's to the story line noted above.
The Orphanage (2007)
Synopsis: The plot centers on Laura, who returns to her childhood home, an orphanage. Laura plans to turn the house into a home for disabled children, but a problem arises when she and Carlos realize that Simón believes he has a masked friend named Tomás with whom he will run away. After an argument with Laura, Simón is found to be missing. (Via Wikipedia)
The colours used within the poster are made to look as if it was taken an really long time ago almost as if it could just as easily be a portrait and not a photograph. Doing this helps the audience gauge what time the film is set in.
The woman within the photo seems as if she works at where the photo is taken and judging from the title and the ghost children that would be the orphanage itself.
She is facing the camera as if she is totally unaware of what is behind her and possibly it points to the plot line that she is oblivious to the fact there is a supernatural presence close to her. Although her body is in between the supernatural existence and us which could signify she is about to cross the border of knowing about them.
Behind her there are six children which we can tell from their blue tinted transparency that they are supposed to be ghosts which begs the question, how did they die? One of the children has a sack of some sort upon its head which once again may provoke curiosity in the viewer.
Conclusion
To conclude I would say that both posters do a good job of showing that they are horror movies and equally set the tone for their respective film.
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